Public Awareness has executed numerous campaigns since its inception. In recent years, awareness efforts have shifted to more accurately reflect the reality of how child pornography is produced. The truth is that child sexual abuse begins in the offline world and only thereafter, ends up on the Internet in the form of images/videos. As a result, many campaigns focus on child sexual abuse and adult’s responsibility to protect children. By doing so, we reduce the likelihood of these images circulating on the Internet.


In addition to public awareness campaigns involving outdoor signage, has also produced a number of PSAs. These spots were created in order to raise public awareness surrounding the online sexual exploitation of children/youth and the work done by to address this growing issue.